Privacy Policy - American Goods Ltd.

Last Updated: October 25, 2025

American Goods Ltd. (hereinafter: "the Company" or "we") respects the privacy of the users of its website (hereinafter: "the Site").
This policy details the manner in which we collect, use, store, and transfer personal information.

Your use of the Site, including making a purchase or registering, constitutes your agreement to the terms detailed in this policy and in the Terms of Use, to the extent necessary for providing the services. For other uses of your information, such as sending marketing communications, we will ask for your separate and explicit consent. If you do not agree to these terms, please refrain from using the Site.

"Personal Information" means any information that identifies or allows for the identification of a specific person, directly or indirectly, such as a name, address, phone number, email address, and similar information.

The data you provide will be stored in the Company's database, which is managed in accordance with the Protection of Privacy Law, 5741–1981 (Israel) (hereinafter: "the Law"). You are not legally required to provide this information; doing so is voluntary and subject to your consent. However, without providing certain details, we will be unable to provide you with certain services, such as processing an order.

Use of the Site is intended for individuals aged 18 and over. If you are not yet 18, please refrain from providing personal information.

1. The Information We Collect

We collect Personal Information in several ways:

·        Information You Provide to Us:

o   During registration or order placement: Identification and contact details such as full name, shipping address, email address, and phone number.

o   When contacting Customer Service ("Contact Us"): Your name, contact details, and the content of your inquiry, to enable us to provide a response.

·        Information Collected Automatically:

o   Technical Information: While you browse the Site, we collect technical information such as your Internet Protocol (IP) address, browser type, operating system, as well as information about your use of the Site, such as the pages you viewed, the duration of your visit, and products that interested you. This information is mostly collected via cookies, as detailed below.

·        Information Transferred to/from Third Parties:

o   Service Providers: We use external service providers to operate the Site. For example, WIX, which provides the website platform, Google, which provides data analytics and advertising services, and GROW, which provides payment processing services. We transfer information to them and receive information from them as required to complete actions, such as payment confirmation.

2. Purposes for Using Information (Data Processing)

We will use your Personal Information only for the purposes described below, in line with the principle of purpose limitation:

·        For providing services and managing orders: To manage your account, process your orders, and provide you with the products you purchased; to contact you regarding your order or account; to provide you with support and customer service; and to identify and authenticate your access to areas restricted to registered users.

·        For operating, securing, and improving the Site: To improve and tailor the user experience, services, and content offered on the Site; and to secure the Site and prevent fraud and misuse.

·        Subject to your explicit consent: To send you marketing communications, updates on promotions, and special offers via email and/or SMS messages. You may unsubscribe from our mailing list at any time.

We will transfer information to third parties only in the following cases:

·        To Service Providers: We share information with trusted service providers who assist us in operating the Site (such as payment processors, shipping companies, and the site platform provider), and only to the extent necessary for providing the service. These providers are contractually obligated to maintain the confidentiality and security of the information.

·        In Accordance with Legal Requirements: If we are required to provide the information by a court order, legal proceeding, or a demand from a competent authority.

·        For the Protection of Rights: In the event of a legal dispute, or to protect the rights, property, and safety of the Company, its users, or the public.

3. Information Security

We implement up-to-date systems and procedures for information security, in accordance with the Privacy Protection (Data Security) Regulations, 2017. We use major platforms and systems that utilize accepted technologies. However, while we take reasonable measures to protect Personal Information, no system can ensure absolute protection against unauthorized access.

4. Cookies

The Site uses cookies for its ongoing and proper operation, including for collecting statistical data, verifying details, tailoring the Site to your personal preferences, and for information security purposes. A cookie is a small text file transferred to your device by a web server. You can block the use of cookies by changing your browser settings. For this, please consult your browser's help file. Disabling cookies may impair your ability to use some of the services on the Site. Alternatively, we offer you the option to set your preferences using the tool that appears when you begin using the Site.

5. Your Right to Access, Correct, and Erase Information

According to the Law, you are entitled to access the personal information about you held in our database. If you find that the information is incorrect, incomplete, unclear, or not up-to-date, you may contact us with a request to correct or erase the information. We will respond to your request within 30 days.

Please note that erasing information required for us to provide services (such as account details) may prevent you from continuing to receive those services. Information required for us to manage our affairs (including documenting actions) and/or to comply with our legal obligations will continue to be stored by us for the period required by law.

6. Changes in Policy and Ownership

We may update this policy from time to time. We will post the updated version on the Site. In the event of material changes, we will notify you through our standard communication channels, such as by sending an email.

In the event of a change of ownership in the Company, such as a merger, acquisition, or transfer of assets, we will notify you in advance of the transfer of ownership of the database. The new owner will be bound by the terms of this privacy policy. Should the new owner wish to use your information for purposes different from those for which it was collected, your explicit and prior consent will be requested before the information is transferred.

7. Contact Us

For any questions regarding this policy, a request to access your data, or if you believe your privacy has been compromised, please contact the Company's Privacy Officer via email at: americangoodsltd@gmail.com.